Designing products since 2012
I started designing products in 2012, part-time at an agency while I was still a student. After graduating I designed for Simple A, then worked on early-stage fintech products at Fiserv. At Banco Falabella, as the bank's first UX designer, I led a new transactional portal that took active users from 40,000 to over 100,000 in eight months.
In 2018 I joined Hourly as its first designer. I built the design function from there: the team, the first design system and the governance that kept its quality up as the company grew, across payroll, compliance and workforce management.
Outside of Hourly I design, build and ship my own products. Doing both keeps me close to what a design decision costs to build.
Away from the screen I'm a husband and the father of two boys, in a house that also runs on two dogs and two cats.
- Years designing products
- 14
- Active users on the Falabella portal
- 100k+
- Products shipped solo
- 2
What drives me
- 01
The whole loop
A designer can own the problem, the design and the shipped product, not just hand off a file and hope the build holds.
- 02
Systems over screens
A design system that keeps growing does more for quality than any single screen. Governance is what keeps it honest.
- 03
Accessible by default
Contrast is the first thing I check on every project, this site included: every text color here passes WCAG AA. It's a big part of why I built Paletta.
- 04
Numbers, not adjectives
Good design changes something you can measure. I agree on the outcome before the pixels, and judge the work by whether it moved.
- 05
Teams that ship
Clear decisions, close partners in engineering and product, and crits that make the work better rather than longer.
Since 2012
Hourly
Product Design Director2018 – PresentJoined as the first designer and built the product design function from the ground up across payroll, compliance and workforce management.
- Built and led the design team: from the only designer at a company of about 6 to a team of 5 designers at its peak, as Hourly grew to 70+ people. Today two designers report to me.
- Built the design system, and the design governance that keeps it consistent as the product grows.
- Leading development of a coded component system across CSS, Tailwind and shadcn/ui, documented in Storybook, at 1:1 parity with Figma.
- Designers prototype with the same coded components, so ideas get tested and iterated quickly.
Vanti
Lead Product Designer (Consultant)2024 – 2026Led a team of five designers as a consultant to build a design system from the ground up.
- One Figma system that standardized every Vanti product.
- Established a design governance culture across product and engineering.
Banco Falabella
Senior UX Designer2014 – 2016The first UX designer at the bank, setting the foundations and good practices for how it designed products.
- Led the new transactional portal: active users grew from 40,000 to over 100,000 in eight months.
Fiserv
UX Designer2014Worked on early-stage fintech products, defining proto-personas, user flows and interaction models with product and engineering, then testing wireframes and interactive prototypes with users.
Simple A
UX/UI Designer (Remote)2013 – 2014First role after graduating: marketing landing pages, partner assets and visual components for brand and product storytelling.
Education
- Master in Web Analytics, Usability and User ExperienceIEBS Innovation & Entrepreneurship Business School, Barcelona, Spain2015 – 2016
- Certificate in User Experience (UX) DesignNew York University, New York, USA2013
- Graphic DesignUniversidad Jorge Tadeo Lozano, Bogotá, Colombia2009 – 2013
Skills
- Product design
- Design leadership
- Design systems
- Design governance
- Design operations
- UX strategy
- Product strategy
- Cross-functional leadership
- Accessibility (WCAG)
- Prototyping in code
- AI-augmented design workflows
Tools
- Figma
- Storybook
- Tailwind CSS
- shadcn/ui
- Claude Code
Languages
- English · Advanced professional
- Spanish · Native