About me

I’m a Product Design Leader based in Austin, Texas, with 13+ years of experience creating digital products—and 7 of those leading and mentoring design teams.

Originally from Colombia, I blend global perspective with practical UX strategy to build inclusive, intuitive experiences at scale. I’m passionate about growing strong teams and shaping thoughtful, user-centered systems.

I’ve led design at both startups and enterprise companies, built scalable design systems, and helped teams deliver with clarity and confidence.

Alongside my full-time role, I occasionally consult—most recently guiding the rollout of a new design system and mentoring a growing design team.

...Outside of work

I’m also a proud dad to two amazing kiddos (and a trio of energetic dogs), which keeps life joyful, messy, and full of meaning.

When I’m not immersed in Figma or team syncs, you’ll likely find me sipping coffee, gaming, or diving into the latest design podcast.
Feel free to say hi or reach out about mentorship, design leadership, or collaborations.

You can also find me on Dribbble, Instagram and Linkedin. Life is busy so I can't promise anything is up to date :)

Take a look at my resume

Get in touch

Director of UX

May 2018 - Present

Built and led the product design team from the ground up, shaping the company’s design vision and scaling UX practices across iOS, Android, and web platforms.

Collaborated directly with co-founders, PMs, and engineering to define and implement a company-wide UX strategy aligned with business goals.

Introduced and scaled a design system, reduced user errors through process-driven research-driven iteration, and actively mentored designers to support their growth.

UX/UI Senior Designer

Aug 2014 - Aug 2016

Led the creation of a unified design system and accessibility framework for both internal and consumer-facing digital products.

Worked closely with product and engineering to roll out reusable components and consistent UX patterns across platforms.

Helped shift the team from isolated project-based work to a more collaborative, design-led product development model.

User Experience Designer

Apr 2014 - Jul 2014

Collaborating with teams defining proto-persona and scenarios, wireframes, prototypes, and UI for innovation project. Developing multiple usability testing.

Remote UX/UI

Dec 2013 - Apr 2014

Responsable for the design of multiple landing pages for partners.

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Core Capabilities

These are the skills I bring to help teams move faster, collaborate better, and deliver user-centered products at scale.

Design - You X Webflow Template

Design

UI/UX Design
Design Thinking
Design Strategy
Design Systems
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Tools

Figma
Notion
Photoshop
Slack
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Leadership Focus

Prototyping
Mentoring
Research Collaboration
Team Growth
Bilingual (English & Spanish)