Product
Design
Director
Design that holds up when the company scales
Design isn't a deliverable. It's a decision-making framework.
(01)
Discovery
Align on business context, user needs, and organizational constraints before touching a single pixel.
(02)
Frame
Define the problem worth solving, not just the feature requested. This is where strategy separates good design from great design.
(03)
Structure
Map information architecture, user flows, and cross-functional dependencies to create a foundation the whole team can build on.
(04)
Design
Translate structure into high-fidelity solutions with clear rationale for every decision, not just aesthetic choices.
(05)
Align
Pressure-test designs with engineering, product, and stakeholders before development begins. Buy-in is a design deliverable.
(06)
Measure
Define what success looks like before launch, and close the loop after. Design doesn't end at handoff.